“We’ve had 12 meetings. Same conclusion. No action.”
Teaming Out the Box breaks the meeting loop. In 2 days, your team learns to think differently and leaves with one agreed Blue Ocean move for your own business.
5 signs your team is stuck in a Red Ocean
- Every plan starts with “What are our competitors doing?”
- Your last big idea was “5% cheaper”
- Customers can’t say why they chose you
- Price is the only lever left
- “Nobody in our industry does that” ends the conversation
That isn’t failure. It’s where most industries end up: everyone copies everyone, products look the same, and price becomes the only lever. Getting out takes a method, not luck.
Think Differently
Two days at your venue, working on your real business, not a case study. Max leads, JP co-facilitates, and your team does the thinking.
Think Differently
Why companies get trapped, value innovation and the Red Ocean self-test.
Explore the Market
Your as-is Strategy Canvas and the Six Paths to new market space.
Amplify Value
The Buyer Utility Map, Eliminate-Reduce-Raise-Create and your to-be canvas.
Make Your Move
The four hurdles, fair process, the PMS map and the strategic sequence.
Your team leaves with: an as-is and a to-be Strategy Canvas, an Eliminate-Reduce-Raise-Create grid and one agreed move.
Built on Blue Ocean Strategy® by W. Chan Kim and Renée Mauborgne, taught through our own TEAMING framework.
One flat fee. Bring whoever you need.
Five directors or the whole floor: one flat fee per engagement, because the right people in the room matter more than the headcount. We quote after a 30-minute conversation about your business.
Free Idea Sprint
A half-day taster of the course for your team, in exchange for an honest video testimonial.
Apply by 18 December2-Day Course
The full Think Differently course on your own business. Weekdays, or Friday and Saturday.
Book a coffee for a quoteSingle Section
Any one of the four sections on its own, for a team that wants to start small.
Ask which fitsOpen Course
The same 2 days alongside other Garden Route businesses. Send whoever you choose.
Register interestLaunch Lab
Monthly follow-up sessions that turn your agreed move into action.
Talk to usEvery engagement is a flat fee, agreed upfront after a short conversation. No per-person pricing, no surprises.
Businesses ready to stop competing on price
In your boardroom, wherever it is, or online.
Hospitality and tourism, retail, manufacturing, food and agri-business, professional services and more. If your growth is flat, your margins are under pressure, or there’s an opportunity nobody has mapped yet, you’re in the right place.
Meet the people behind the Cube
Jean-Pierre Viljoen
JP has 20+ years of experience across industries, working on brand communication, marketing and creative design strategies. He loves building new things and helping teams look at old problems from new angles.
Max Mamakoko
A youth development specialist with two decades across educational and community settings, including his tenure as a teacher at York High School, and a 2019 100 Young Mandelas Award recipient. Max combines strategic planning, innovation and entrepreneurship to build spaces where people grow.
“To restore dignity and agency to a generation, ensuring every young person has the foundation to lead, create, and contribute.”
Be one of our first two teams
Half a day with your team: the Think Differently module and a first Strategy Canvas of your own business. In return, we ask for a short video testimonial and permission to share your story.
Only 2 places. Applications close on 18 December 2026.
30 minutes. No slides. Just your business.
Tell us a little about what’s going on, and we’ll find a time to meet, in person or online.
